venta

A while back I noticed posters advertising a "protein shake" called, I think, Upbeat and made a note to try it. I figured it was a potentially interesting snack-concept for days when I want to go straight from work to, say, a yoga class without keeling over. (Lots of other interesting snack-concepts are also available but hey, I quite like milkshake).

This morning, outside Ealing Broadway station, there were gentlemen in leather jackets handing out free samples of a chocolate "40% higher protein" milkshake called Wing-Co. Obviously protein shakes are the new Thing. Wing-Co has a blocky cartoon of a WWII-era pilot (his moustache dripping chocolate milk) on the bottle, and small planes whizzing past the nutritional information.

It's pretty nice, actually. Chocolate milkshake is very variable and often has a nasty, grainy texture but I enjoyed this one. Whether it can actually make good on its promise to "shoot down hunger, fast" remains to be seen. But I could imagine buying it again.

Except...

As the free-samplers were dishing out the bottles this morning, they said "Man up with Wing-Co!" to everyone they handed one to. According to the info box on the label, "WING-CO IS PROPER MAN FUEL". "DON'T BE A GIRL," it further elaborates, "SHAKE IT UP AND DRINK IT NOW!"

Oh. Good.

The info box is, of course, designed to look like a plate which has been screwed onto the bottle. Because, y'know, screws are very manly (they look like slotted-head countersunk woodscrews to me).

Think I'll try out Upbeat after all. In fact, Wing-Co has inspired me to compare the two, and Upbeat has real fruit in it, and more protein, and is made entirely from British milk.