Help me out here...

[venta]

I just went up to the staffroom for my morning tea and evil-on-toast, and was unexpectedly scared by the bread's packaging.

Robertson's thin-sliced white bread has on it a two colour logo, featuring a cheerfully-aspected stick-figure, and the motto "BREAD IS GOOD FOR YOU" in large, blocky letters.

This resonates in my brain with someone's post-apocalyptic futuristic vision, in which information is presented to the people in very simple, black-and-white terms... Can anyone tell me what the reference is ? Is it 1984 ?

Anyway, it scared me. I had the brown bread, which made no such claims.

Comments

Re: (white) bread is good for you

[bateleur.livejournal.com]

As I've remarked before, it's an increasingly popular advertising strategy: claim the exact opposite of the truth repeatedly and loudly.

Though I won't mention Bran Flakes ads again, or quisalan will kill me !

Re: (white) bread is good for you

[verlaine.livejournal.com]

Maybe it's meant to be a concession to good news, after all the depressing SMOKING KILLS warnings that you see in huge letters on cigarette packets nowadays?

Re: (white) bread is good for you

[venta.livejournal.com]

Oh, they're easily solved with a printer, a Stanley knife and some pritt-stick :)

http://www.smokingcures.com/smoking1.pdf

Re: (white) bread is good for you

[onebyone.livejournal.com]

all the depressing SMOKING KILLS warnings

I love them - surely it won't be long before kids are trading them in the playground.

Re: (white) bread is good for you

[venta.livejournal.com]

Funnily enough, edling and I were just discussing this idea last night. His fagpacket had one on that we hadn't seen before... Grr. Can't remember what it was now.

Re: (white) bread is good for you

[venta.livejournal.com]

Can you mention it quietly ? I don't think I've heard this one :)

Re: (white) bread is good for you

[bateleur.livejournal.com]

There used to be a Bran Flakes ad on TV which went:

"They're tasty, tasty, very very tasty, they're very tasty !"

...the canonical example of the genre !