venta: (Default)
[personal profile] venta
It being a little chilly in our office at present, I've taken to having a mug of instant soup with my lunchtime sarnies. I get the packet out of the box in the drawer, and trot down the kitchen to the hot-water dispenser. As I go, I sing to myself... Nobody makes... soup in a cup... like Bachelors' Cup-a-Soup. Every bloody day.

That hasn't been their advertising slogan for a number of years. And it's not even Bachelors' anyway, it's some cheap knock-off called Soup in a Mug. Yet still I can't so much as look at the things without bursting into song.

Anyone else find themselves cartwheeling into advertland each time they see a particular product ?

Date: 2009-01-15 02:20 pm (UTC)
From: [identity profile] paste.livejournal.com
i do quite often.
bonus piece of useless information: it's the same jingle in nz but it's continental cup-a-soup!

Date: 2009-01-15 04:19 pm (UTC)
redcountess: (Default)
From: [personal profile] redcountess
No, the company is called Continental, they had it in Australia too! (Both Continental and Bachelors are owned by Unilever apparently)

Date: 2009-01-15 04:30 pm (UTC)
From: [identity profile] venta.livejournal.com
Aye, I guess it was a company name really. Was more curious about what 'continental' might mean to a Kiwi... since I'd imagined the company's name might have reflected that.

Date: 2009-01-15 04:37 pm (UTC)
redcountess: (Default)
From: [personal profile] redcountess
Dunno what it might mean to a NZer but according to the Unilever NZ website the brand was launched there in 1951 with packet soups, so possibly to convey sophistication eg. "ooh, isn't that continental!"? When I was growing up their packet soups always had dinner party style recipes on the back, including a very tasty chow mein recipe on the back of their chicken noodle soup pack involving beef mince and cabbage (which worked) that my mother used to make.

Date: 2009-01-15 03:29 pm (UTC)
From: [identity profile] phlebas.livejournal.com
Surely that doesn't quite scan?

Date: 2009-01-15 03:51 pm (UTC)
From: [identity profile] venta.livejournal.com
I think it just scans differently :)
I reckon you can easily replace '-lors' with two syllables without it sounding wrong (unless you know the other version).

Date: 2009-01-15 11:16 pm (UTC)
From: [identity profile] venta.livejournal.com
I find it quite weird that adverts have the same jingles, but different words. When I went to Germany aged about 14, I was surprised to hear the TV singing what was clearly the Gilette "The best a man can get" jingle. Except it was "Der bestens für Mann" (or something)... which really didn't seem to scan at all well. I'm surprised they don't just have completely separate adverts to accommodate different languages or different product names.

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