I'm looking through Gary Gilmore's eyes

[venta]

It being a little chilly in our office at present, I've taken to having a mug of instant soup with my lunchtime sarnies. I get the packet out of the box in the drawer, and trot down the kitchen to the hot-water dispenser. As I go, I sing to myself... Nobody makes... soup in a cup... like Bachelors' Cup-a-Soup. Every bloody day.

That hasn't been their advertising slogan for a number of years. And it's not even Bachelors' anyway, it's some cheap knock-off called Soup in a Mug. Yet still I can't so much as look at the things without bursting into song.

Anyone else find themselves cartwheeling into advertland each time they see a particular product ?

Comments

[jiggery-pokery.livejournal.com]

Mmmm... that's great!

That's special!

[paste.livejournal.com]

i do quite often.
bonus piece of useless information: it's the same jingle in nz but it's continental cup-a-soup!

[venta.livejournal.com]

Which continent!?

[redcountess]

No, the company is called Continental, they had it in Australia too! (Both Continental and Bachelors are owned by Unilever apparently)

[venta.livejournal.com]

Aye, I guess it was a company name really. Was more curious about what 'continental' might mean to a Kiwi... since I'd imagined the company's name might have reflected that.

[redcountess]

Dunno what it might mean to a NZer but according to the Unilever NZ website the brand was launched there in 1951 with packet soups, so possibly to convey sophistication eg. "ooh, isn't that continental!"? When I was growing up their packet soups always had dinner party style recipes on the back, including a very tasty chow mein recipe on the back of their chicken noodle soup pack involving beef mince and cabbage (which worked) that my mother used to make.

[phlebas.livejournal.com]

Surely that doesn't quite scan?

[venta.livejournal.com]

I think it just scans differently :)
I reckon you can easily replace '-lors' with two syllables without it sounding wrong (unless you know the other version).

[paste.livejournal.com]

just add another syllable in somewhere

[venta.livejournal.com]

I find it quite weird that adverts have the same jingles, but different words. When I went to Germany aged about 14, I was surprised to hear the TV singing what was clearly the Gilette "The best a man can get" jingle. Except it was "Der bestens für Mann" (or something)... which really didn't seem to scan at all well. I'm surprised they don't just have completely separate adverts to accommodate different languages or different product names.

[undyingking.livejournal.com]

"Bachelors Cuppasoup - a very good idea."
"And a very good soup, too!"

That's how I think of it, but that must be from the late 70s or so.

[ulfilias.livejournal.com]

Souper !

[bateleur.livejournal.com]

Bran flakes.

(And no, I don't buy them. Because they're really not.)

[venta.livejournal.com]

Do I even know a Bran Flakes advert ?

<thinks a bit>

<googles>

Good heavens, was that Bran Flakes ? I'd no idea.

I like them, but they're 'spensive, 'spensive, very very 'spensive so I buy own brand ones instead :)

[onebyone.livejournal.com]

I'm pretty sure that Gertrude had Kellogg's in mind when she suggested that one can protest too much.

[feanelwa.livejournal.com]

Lovingly adapted by Beechwood School marketing group:

Trebor mints are a minty bit stronger
Stick 'em up your bum and they last a bit longer

To this day I see people eating Trebor anything and have to say absolutely nothing at all in case I sing that instead.

[venta.livejournal.com]

That is also my main association with Trebor - and I grew up a long way from your school. Obviously good slogans travel a long way!

[ringbark.livejournal.com]

Also famous as a Trebor slogan in Wirral.

And the "if you like a lot of chocolate on your biscuit join our club" is the (whoops, can't say that out loud any more) -est slogan ever.

[venta.livejournal.com]

There were quite a few choccy biccy adverts which lodged in my head. I couldn't see a Bandit without yelling "You've robbed me of my Bandit!" - but fortunately I don't think they make them any more.

[feanelwa.livejournal.com]

Ohh yes. And Trio, with that Suzie character who would shout TRIIIIIO! TRIIIIIOOOOO! I have got to stop yodelling that whenever anybody mentions playing with two other musicians.

[bateleur.livejournal.com]

"Suzie's too loud, so we locked her in this soundproof booth..."

[valkyriekaren.livejournal.com]

*giggles*
I think I'd go for the more recent "You only get a hug from a Batchelors mug", but I take your point.

I can't buy Covonia cough mixture without wanting to sing out "Covo-o-o-nia!" like on the ad.

[venta.livejournal.com]

I don't think I've ever seen/heard that. I always think of Covonia as being a very old-fashioned brand, so I'm faintly surprised it even has TV ads.

[snathe.livejournal.com]

Although the advert was originally used for Birds Eye Steakhouse Grills, I can't help but launch into the "Will it be chips or jacket spuds..." jingle whenever I see anywhere selling Onion Rings, be they fried or not.

[venta.livejournal.com]

Good grief. I very occasionally sing that when confronted with chips/onion rings/frozen peas/etc, but I had absolutely no idea what it was advertising. I vaguely thought it was oven chips.

Edit: of course, that's pretty good marketing for what's fundamentally a funny-shaped burger.

[valkyriekaren.livejournal.com]

Gods, Steakhouse Grills were vile, weren't they? Mechanically reclaimed meat, lard and bran doused in liquid smoke.

I remember a standup on black comedy show The Real McCoy talking about those adverts, saying that until recently the best job a black actor could get was to be the guy who sings, "Fried onion rings!".

Mmmm... want fried onion rings now. Need to go out for steak soon.

[stegzy.livejournal.com]

Whenever I go downstairs for a drink in the middle of the night I find myself singing this.




Thing is it's usually just water that I go downstairs for.

[secondhand-rick.livejournal.com]

Wonderloaf.

But I doubt anyone here remembers the "Wonderloaf, this wonderloaf, this wonderloaf is wonderful. Full of health, full of go, full of vigour, this wonderloaf is wonderful." song.

[waistcoatmark.livejournal.com]

It takes a conscious effort of will not to prefix the phrase "Sabatier knife" with "razor sharp".

And I have no conscious memory of seeing an advert for Sabatier at all, much less particularly razor sharp ones.

[lathany.livejournal.com]

I can remember Shake and Vac, although the product is probably long gone. (OK, that's not quite what you asked).

[venta.livejournal.com]

Not so (https://www.heritage-homeandgarden.co.uk/product_info.php?language=en&products_id=8400), it's alive and well :)

[valkyriekaren.livejournal.com]

Never got the point of that. Need to hoover the carpet? Why not put some more dirt on it first?

OK, it made your carpet smell 'fresh', or at least of nasty artificial fragrances (and remember, when your carpet smells fresh, your room does too!) but really, who goes around sniffing carpets?

I used it once and turned out to be violently allergic to it, though, so I may be biased. Clearly a piece of marketing genius, though - invent a product that nobody needs, and create a jingle that reminds you to use it 'every time you vacuum'.

Waffley versatile

[onebyone.livejournal.com]

They go with cheese, chilli, chicken, burgers, fish, fingers. Ah: fish fingers.