how do they do that ?

[venta]

I've just been to Savers, a discount chemist. I bought myself some hair dye and some face cream and, because I'm anal like that, wandered into Boots to compare prices.

Boots doesn't stock the hairdye I bought, but their own-brand is £2.69, and I paid £2.49 for Schwarzkopf stuff.

The face cream I bought is £2.99 in Savers. In Boots it's under a large red poster saying "Lower prices you'll love", and costs £4.69.

Yes, I know this is a really dull post. But how the hell does Boots get away with it ? I know some people don't care much about saving a few pence here and there, but... 50% ?

Comments

[thegreenman.livejournal.com]

It's all about branding I guess. The boots brand is well known and respected - so people assume they will get a good deal when they shop there and don't look any further.