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Every morning, when I go upstairs for my tea and evil-on-toast, I'm reminded that the world is a little bit more mad than I'd like it to be. And not in a good way.

My company's yellow-spready-stuff-of-choice is currently I Can't Believe It's Not Butter. The lid of the tub says "I Can't Believe I'm Not Famous", and has a yellow outline of a head with the words "win you face here" written on it. It is, apparently, a nationwide search for a celebrity in conjunction with The Sun.

Now. I don't mean to be awkward, but why would I want my face on plastic tubs throughout the UK ? Why would this be a good thing ?

I am however, pleased by their honest admission: Apply here, no talent required. It does confirm the theory that there is officially No Talent At All required to acheive celebrity.

Date: 2003-07-18 08:51 am (UTC)
From: [identity profile] neilh.livejournal.com
The hotel where I stayed when I arrived here had butter labeled such that the kana made it look, to my early morning eyes, like it said "Its butter". It took me several days to notice that actually it was just butter written in the local script.

Thats the power of advertising for you.

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