Do you feel like a chain store? Practically floored.

[venta]

Funniest thing on the news today: M&S anti-cellulite knicker claims 'misleading'

...contains the wonderful paragraph:

"The £29.50 Anti-Cellulite Firm Control Waist and Thigh Clincher pants contain vitamin E, aloe vera and caffeine."

Caffeinated pants?

I appreciate that cellulite blights some people's lives but really... who thought caffeinated pants would help?

Comments

[bateleur.livejournal.com]

I feel I must defend M&S here. Nowhere on the product page does it say that any of the measures are effective.

For example, when they say "caffeine to slim and tone" they're describing the reason why it was included, not making a claim that it will actually accomplish this goal.

(I are srs blogger. This is srs comment.)

[venta.livejournal.com]

I think I'm willing to consider that "misleading", if not actively wrong. They may be within the law with their claims, since the "independently proven" part may just apply to the structure of the garment rather than the three natural ingredients. But I'm happy for the label to be called misleading.

Then again, I'd be happy for massive numbers of products which claim to reduce cellulite / help you lose weight / make you look younger to be described as misleading, so I don't know why these pants are being singled out for vilification.

[bateleur.livejournal.com]

When you put it like that it's almost worrying. If the pants are being picked on because they're obviously bobbins, does that mean all the other products have the assessors fooled?

[venta.livejournal.com]

I dunno, maybe the BBC just thought (correctly!) that a caffeinated pants story would be funny.

[onebyone.livejournal.com]

A bit like the way that when chiropractors claim to "treat" asthma, they're telling the God's honest truth. They don't make asthma any better, but they do *treat* it.